Yemi Sekoni is the Owner & Director of Donahue Models and Talent, a Rhode Island-based agency representing commercial models and actors across New England. From fashion shows to TV commercials, Yemi helps place talent with brands in need of diverse faces for campaigns and media projects.
As the sole full-time operator of the business, she juggles daily tasks ranging from talent interviews to client coordination and business development. But one of her most time-consuming duties was scheduling interviews with aspiring models. That changed when she discovered Boomerang’s Bookable Schedule.
The Struggle: Time-Consuming Scheduling for High-Volume Interviews
Donahue Models receives a steady stream of submissions from aspiring models and actors. “It’s a constant flow,” says Yemi. “Some people decide to leave the industry, move away, or go to school, and clients are always looking for fresh faces."
Manual Scheduling Was Holding Her Back
Before Boomerang, Yemi was scheduling interviews manually. After reviewing applications, she would email candidates to coordinate interviews, a back-and-forth process that drained valuable time.
“It was such a time waster,” she explains. “I had to go into my calendar, look for open dates, email them, wait for a reply, and then send new options if those didn’t work. I needed a better way.”
COVID-19 prompted a shift to virtual interviews. While this improved flexibility, it didn’t solve the underlying scheduling challenge. That’s when Yemi integrated Boomerang into her workflow.
The Solution: Efficient Virtual Booking with Boomerang
Now, candidates who pass an initial screening are directed to a booking page where they can select a time from a live preview of Yemi’s availability.
“They get a note that says, ‘Thank you for your submission. Here’s our calendar—click to pick a date.’ It feeds into my calendar, and I don’t have to worry about it until the day of the interview.”
Dedicated Time Blocks with Built-In Flexibility
To streamline her interview process, Yemi reserves Tuesdays and Thursdays exclusively for model interviews—freeing up the rest of the week for other responsibilities. Using Boomerang’s scheduling tools, she’s able to maximize her availability while protecting her time and energy.
“If you looked at my calendar right now, it’s booked out until the end of August,” she said. “I just tell people: click the link and look for a date further down.”
Boomerang handles the heavy lifting behind the scenes, allowing Yemi to maintain a professional, responsive workflow without constant oversight. Here’s how she’s set it up:
- Daily meeting limits ensure no more than six interviews are booked on a single day, preventing Yemi from burning out and keeping each conversation fresh.
- Buffer time between meetings gives Yemi space to reflect, reset, and prep, so candidates get the attention they deserve.
- Predefined meeting durations—each set to 45 minutes—strike the right balance between depth and efficiency.
- Automatic video conferencing integration means a meeting link is added to each calendar invite as soon as a time is selected, no manual follow-up needed.
- Real-time availability updates ensure that once a time is booked, it’s instantly removed from view, so there’s no risk of double-booking.
With this setup, Yemi doesn’t need to manually screen requests, send links, or ever utter the phrase “Do any of these times work for you?” Boomerang helps her maintain a high-quality candidate experience at scale.
The Benefits: Professionalism, Time Savings, and Personalized Onboarding
Boomerang’s Bookable Schedule not only automates scheduling, saving Yemi hours each week. It also supports the one-on-one model she believes in, allowing her to run her business the best way she knows how.
“A lot of agencies do open casting calls. I prefer personal interviews. Yes, it takes longer to onboard, but I get to understand each person, explain the industry, and make sure they know what they’re committing to.”
That personalized approach means a lot of scheduling, but with Boomerang, it’s manageable.
Simple, Intuitive Interface
The platform’s simplicity was also a key selling point. “It’s clean and easy to navigate. There isn’t a lot of visual jargon. It’s straightforward, just what I needed,” Yemi said.
Boomerang’s scheduling tools have made Yemi’s life easier, and they’re also easy to use for the aspiring models she’s meeting with. The meeting options are intuitive to understand and easy to select, which in turn has been key to reducing the amount of time Yemi has to spend scheduling.
Fewer No-Shows and Less Admin
Boomerang’s features also minimize no-shows and reschedules.
“Candidates can cancel or reschedule on their own. Just today, two people moved their appointments, and I could see exactly when they rebooked. I didn’t need to do anything.”
While occasional hiccups occur when users don’t follow instructions, they’re rare. Yemi works with aspiring models of all ages, and she has not received any complaints about her scheduling system. “Usually it’s because someone didn’t read the note. I just resend the link and they’re fine,” she explains.
The Outcome: A Scheduling System That Works for Everyone
Today, Yemi’s calendar runs like clockwork. Interviews are automatically batched, last-minute reschedules are handled without disruption, and she’s free to stay fully present with every candidate. What once felt like a daily scramble is now a seamless system that supports her personal, hands-on approach to client and talent relationships.
“I’m usually doing three or four interviews a day—sometimes more—and Boomerang helps me manage that load. Without it, I’d be overwhelmed.”
As a mentor with the Small Business Administration, Yemi regularly recommends Boomerang to entrepreneurs and creatives struggling with time management.
“I tell them: look into this app. It’s made a real difference for me.”
With Boomerang handling the logistics, Yemi stays on top of her schedule, but more importantly, she stays focused on building relationships that move her clients forward.
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