What Boomerang is about

Today, Boomerang helps its customers focus on email that matters, when it matters. Our tools allow for reading and responding to messages faster and more decisively than before. These achievements mark only a small part of how we envision the company growing.

Our mission is to make productivity software that encourages people to be more productive. Some of the beliefs that will guide us as we work toward this mission include:

Hey, weren't you "Baydin" before?

We were - thanks for noticing! Over the past five years, tens of millions of people have used or heard about Boomerang, but almost none of them knew that the company behind it was named Baydin. So while the Baydin name will live on in some official documents, our customers can simply think of us as Boomerang.